According to a recent study, 63% of businesses surveyed said that Digital Marketing is even more important to the success of their businesses NOW during the economic downturn.
Digital marketing is consistently changing. Unlike traditional marketing, if you don’t stay top of the newest trends in the digital marketing landscape, you'll easily fall behind. So, I’ve created a piece of writing here for you to obviously become aware, and understand, the changes and trends in digital marketing that are unfolding in 2020.
So, without further ado, here is be a list of things which will become the longer term of digital marketing
1- AI & Automation
AI is quickly becoming dominant within the business industry. Already it's taking up many simple jobs (communication, product recommendations, email personalisation, just to call a few), and it'll still within the near future.
Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.
So, it's important for all industries, but particularly digital marketing agencies, to become conversant in AI, and begin implementing it in their everyday tasks.
Overall, AI is some thing businesses can not ignore in their everyday operation. Businesses who do adopt AI in 2020 are going to be ready to accelerate growth, significantly reduce staffing costs, and obtain a foothold over their competitors.
2- Niche Social Media Channels
Alternative social media channels, like Snapchat, Pinterest, Medium, and Reddit, are seeing optimistic growth levels. While platforms like Facebook and Twitter are still useful today, there's a small shift of power occurring.
Even though these platforms aren’t widely used now, it isn’t a nasty thing. they're going to still grow in interest, and if you’re a distinct segment brand, these platforms are better at reaching your audience .
3- Google's Gallery Ads
Calling all travellers, foodies, and fitness gurus. this is often one you're not getting to want to miss! Images are VITAL in marketing to a consumer. they're fundamental to our attribute . After all, we are visual creatures. Luckily.
Google has upped their game, and are getting to launch Gallery Ads within the early a part of 2020. These gallery ads are Google’s like Facebook carousel ads. These ads will only appear on MOBILE devices, and that they will merge the simplest parts of search and display into one magnificent advertisement. When someone searches for your product/service, you'll be ready to show up to eight images, along side an outline and headline. Oh, how times are changing.
Good news if you’re a business that relies on visually appealing images to convert potential customers into existing customers.
4- Voice Search
Whilst voice search is some thing that has been around for a short time (9 YEARS!), it's only NOW becoming less of a novelty and more of a necessity. With an estimated 30% of Australians owning a voice-enabled device in 2020, voice search has never been so important.
Taking that under consideration , also because the incontrovertible fact that over 50% of the searches in 2020 are going to be from voice search (according to ComScore), consumers expect to be using voice search much more within the future.
Digital Marketing Institute says:
Adopting a voice search strategy isn’t just about remaining relevant — it’s also about creating a unique and optimized customer experience that will foster relationships and build brand loyalty.
So, what does this mean for marketers?
Well, optimising your digital marketing content for voice search is that the neatest thing you'll do. While it's still in its early stages still, voice search are some things that must be seriously considered when devising all digital campaigns from now on. AI is getting smarter by the day, and voice assistants (like Alexa and Siri) are significantly reducing their number of errors.
The key to voice search:
For voice technology, marketers got to remember to write down during a conversational tone, and believe the keywords that buyers will SPEAK, instead of type. The most important thing for companies to understand is that this is often NOT another channel to bombard consumers with messaging and sales. it's a singular approach that marketers can develop to foster consumer interaction, and a more connected brand experience.
Chatbots, while quite old news, will still play a crucial role in digital marketing during 2020. Surveys have shown that 80% of companies want chatbots in 2020, and by 2022, chatbots will help businesses save $8 billion per annum . that's quite the statistics for AI-based technology.
From the customer point of view, interacting with chatbots is way easier, as they're responsive 24/7, they provide accurate and prompt answers, and that they never lose patience.
I guess the thing for businesses to think about in 2020 is…do you would like to use AI technology to your advantage? it'll keep your customers happy and permit you to specialise in more important work. i do know what i might be saying right now…SIGN ME UP!
Last, but definitely not least, this digital marketing trend isn’t upon us yet, but it's quickly becoming a viable tool for marketers to use within the VERY near future.
For those of you who might not know (including ME), neuromarketing is actually analysing measurements of a person’s brain activity to work out which sorts of content are ENGAGING to them. This means creating digital marketing materials (such as your website, email campaigns, social content, ads, etc) to induce specific neurological reactions in your target consumer. This information of triggered emotions/responses are often employed by marketers to regulate strategies and optimise their content appropriately, hence improving their marketing effectiveness.
A neuroanalytics company that's a pacesetter during this domain is SPARK Neuro. They utilise biometrics, neurometrics, and sophisticated algorithms, to live emotion and a spotlight levels. This then allows digital marketers to regulate their advertising and entertainment, assisting them in deciding what content to concentrate their efforts on, and what to avoid.